But, this is precisely the attitude that made our films the gaudy low-life marketing strategies.
All this might seem insignificant in the larger scheme of things because Jai never plays his keytar again and it adds nothing to his character. It is the hero's entrance and hence the camera stays on him and he doesn't even bother to get to the podium. Jai (Prabhas) arrives at a green screen neighborhood (supposed to be Milan) and starts playing his keytar without even the courtesy of joining the rest of the band at the podium.
How many times can we be awed when the hero breaks his character of a hibernating cheetah and kills countless people just before the interval? The compulsion of an interval does make it tough on the writing to create two highpoints, but repeating the plot lines and all the details that come with it is just irresponsible behavior. Our films have tried harder and harder to make the spectacles we clearly cannot afford the highpoints of the story. A medium with potential to connect at a personal level even when in the midst of hundreds had been reduced to a marketing scheme spun around a star's image. The decline of story telling only intensified as years in our industry passed. 11 December 2014.Review Mirchi & earn 20 DM Points.* Review Submit ^ "Balakrishna unveils Mirchi Lanti Kurradu music - Times of India".^ "Balakrishna to launch Mirchi Lanti Kurradu's audio - Times of India".^ "Mirchi Lanti Kurradu's audio launch on Oct 19".^ a b "Music Review: Mirchi Lanti Kurradu - Times of India".123Telugu rated the film 2.5/5 and termed the film a "routine love story." While praising the performances of the lead cast, the reviewer opined that the predictable screenplay has let down the film. The Times of India gave the film a rating of two out of five stars and stated that "All in all, Mirchi Lanti Kurradu is a run of the mill love story with a predictable climax starring Abijeet Duddala and Pragya Jaiswal. The film was scheduled to release in December of 2014, but was delayed and ended up releasing in 2015. In a review of the film's soundtrack, a critic from The Times of India noted that "The album sticks to a formula and plays it safe with not much experimentation". The function was attended by Nandamuri Balakrishna.
The audio was scheduled to release on 19 October 2014 but was postponed to 13 November. Abijeet worked out and sported six packs for the film.
Abijeet of Life Is Beautiful (2012) fame and Pragya Jaiswal were cast to play the lead roles. The film began production in April of 2014.
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